Luciano Froes is Partner & Chief Marketing Officer for UP.Partners, working to advance the firm’s mission of transforming the moving world and helping connect entrepreneurs, investors, corporations, and professionals who are also committed to reshaping the future of mobility. Prior to UP.Partners, Luciano worked in public and private markets across a variety of aerospace and financial sectors. With over 20 years of experience at Embraer S.A. — one of the world’s leading manufacturers of commercial, executive, and defense aircraft — Luciano drove high-impact results and performed in multiple senior roles, including Chief Marketing Officer, Head of Investor Relations and Project Manager, leading Embraer’s greenfield facility expansion in Melbourne, Florida, for the buildout of the company’s Global Headquarters of its Business Jets division. Also prior to joining UP.Partners, Luciano served as Co-President of One World Services, helping grow the company into one of the largest digital assets proprietary trading firms in Latin America. Luciano received his bachelor’s degree in business from Florida Atlantic University and studied Executive Sales & Marketing at Kellogg Executive Education. He brings to the UP.Partners team an expertise in marketing, branding, public relations, communications, and investor relations — with experience in multicultural and international markets.